Why are my printed materials so important?


Many potential clients will be introduced to your business through printed materials like brochures, postcards, banners, business cards, and posters. With this first impression coming through printed material, you want to make the best first impression. If they notice poorly designed work, they will not believe in your business abilities.


BEFORE- Ellen Lynch Designs

While this church bulletin contained necessary information, updates, and guides, it lacked focus, direction and organization. We sat with the church leadership team to determine what items worked, and more importantly what items did not. Pairing thoughtful classification and reorganization with new branding and design, we reached a final product that was pleasing to everyone...even those individuals who claimed, "Why change it? This is how we've always done it1"






Some Quick Questions About Your Printed Materials


Are there elements that no longer work?

Have you made sure all of your materials work together cohesively?

Do you have digital versions/templates ready to use for online communications?


 

Professional Materials = Professional Representation


When you represent yourself well through your printed materials, it shows you care about your business’s presentation to others. It would be a very difficult sale to make to your potential clients if your materials are full of mismatched branding, spelling/grammar errors, and distorted typography or images.



Why can Ellen Lynch Designs make such a big difference for your printed materials?


Taking the time to design outstanding printed materials will showcase cohesiveness in your business. Right behind your branding, it will strengthen who you are and what you are saying to your clients, by elevating your levels of communication. You will look as professional and put together as you are! It is a not so subtle and extraordinarily important step to attract your dream client.


Let's work together to take your business cards, flyers, brochures, and more to the next level!

What is a “brand”?

Your brand is a lot like your own personality. It is the essence of what makes you special, what makes you stand out, and be appealing to those around you. Much like your personality, your brand informs others about your business through everything is says and does.


Why can’t it just be a logo?

Professionally designed logos are created with great thought and care. A logo should never be driven by a template designed by "swapping your name" for a predesigned image.

LOGOS SHOULD BE AS SPECIAL AS YOU ARE!
  • Developed from the very essence of who you and your business are.

  • Reflections of what you are bringing to your clients in terms of who/what your business is.

  • Invoke a mental connection between the consumer and your business.

They are the first building block of the foundation of instant recognition of you, your business, and your brand.


Why should it be so structured and standardized?

Brand standards are a set of guidelines for the colors; photography and graphic elements; logo specs; typography and messaging that comprise your brand.


They're the glue that holds your brand together and help to create and protect your brand identity.



Why can Ellen Lynch Designs make such a big difference for my branding?

Taking the time to design a meaningful logo and building out your voice through brand standards will showcase cohesiveness in your business. It will strengthen who you are and what you are saying to your clients, by elevating your levels of communication. A keen awareness of who you are as not “just a business” but entire brand will make you recognizable, in every interaction. You will look as professional and put together as you are. It is a subtle but extraordinarily important step to attract your dream client.

Custom designed logo and branding
Full Branding Kit


Take our Branding Evaluation Survey to see how well you know your own voice.



Branding Questionnaire
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